Playbook: How to create high-impact customer segments that generate revenue growth

In order to satisfy your customers, you must engage with them on a personal level, crafting experiences tailored to how they interact with your brand.

Using a Customer Data and Experience Platform (CDXP), you can create high-impact customer segments that help deliver those experiences, giving you the insight to build interactions and marketing that are centered around customer behaviors and attributes.

In this playbook, discover several high-impact customer segment strategies that help create experiences that wow your customers at every stage of their lifecycle.

Trusted by over 100 brands & retailers.

Our Clients

Unify your first-party data into a single platform

Integrate years of transactional and profile first-party data from any system to create a clean record of every customer past and present to develop a deeper understanding.

Make better decisions with first-party data

Tap into your customers’ first party-data and utilize advanced segmentation, intelligent metrics, and predictive analytics tools to enhance your decision-making.

Use first-party data to create engaging experiences.

Lexer’s CDXP gives you the power to create engaging customer experiences, utilizing actionable insights delivered through captured first-party data.

Master your first-party data

The Lexer Customer Data Platform serves as your all-in-one hub for insight-driven marketing, sales, and service. Consolidate your customers’ first-party data to create an enriched single customer view that is maintained in real-time and accessible across all platforms.
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Our testimonials

"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
Jeremy Hale
President of Mountain Khakis
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
"Lexer have been great in driving new ways of thinking about how we bring together customer data from different sources."
Patrick Rechsteiner
General Manager E-Commerce at Brand Collective
"Having all our data linked... has helped us to become more data-centric in our decision making. It’s so powerful to be able to do the customer research, segmentation and activation within a single tool."
Anna Samkova
General Manager of Digital at PAS Group
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
"It is the simplest integration I’ve ever done in over 10 years of experience. When you balance the cost, ease of integration, and ease for the end-user, I think Lexer is an excellent choice.”
Matt Smith
General Manager of IT & Supply Chain at kikki.K
“Our customers are at the heart of everything we do and having a more holistic understanding on how, why and when they are shopping with us enables us to not only better serve their needs, but increase our customer satisfaction as a whole.”
Alexander Meyer
Chief Marketing Officer of THE ICONIC
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond

Lexer is the only CDP built specifically for retail.

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