August 17, 2023

MarTech Breakthrough 2023 winner list revealed, Lexer crowned best CDP

minute read

Unlike other industry awards, the MarTech Breakthrough Awards are independently owned and global – making Lexer’s recognition as “Best Customer Data Platform” an incredible achievement.

The awards program, now in its sixth year, strives to honor excellence and recognize innovation, hard work, and success within the marketing, sales, and advertising technology landscape. This year it attracted more than 3,500 nominations from more than 19 different countries throughout the world.

Lexer’s win was credited to breakthrough developments across omnichannel customer experiences, AI enabled insights, and dataset management, underpinned by a world-class customer success team, helping further our mission to humanize data. 

Specifically, our revolutionary AI assistant, Lexi, that enables teams to expedite and simplify the process of deciphering data, pinpoint invaluable insights, train users, and execute unparalleled 1:1 personalization strategies. Plus, our soon-to-be-released product, Serve, the first CDP-driven clienteling product designed to bridge the gap between in-store experiences and the digital realm.

“It’s an incredibly exciting time to work at the intersection of customer data, experience and AI,” said our co-founder and CEO, David Chinn.

“Across our new developments in omnichannel experiences, AI-enabled insights and proactive 1:1 customer outreach, we’re incredibly proud of our platform. Just as proud as we are of our global, world-class Customer Success team.” he added.

MarTech Breakthrough Managing Director, James Johnson said, “Bridging the online-offline gap is the retail industry’s current challenge, and Lexer is data-powering and humanizing this. We are thrilled to recognize them with a well-deserved 2023 MarTech Breakthrough Award.” Johnson finished.

But enough about us, here’s the list of 2023 winners for your data-driven MarTech needs: 

Data, Analytics and Intelligence Tools:

Best Customer Data Platform – Lexer

Best Contact Database Solution – Enformion 

Best Contact Database Company – Foundry

Best Predictive Analytics Solution – FCB Chicago 

Best Data Visualization Solution – Elevate Impact

Best Interaction Data Analytics Solution – 

Best Overall Marketing Analytics Solution – C2RO

Marketing Automation:

Best Marketing Automation Platform for SMB – Dotdigital

Best Marketing Automation Platform for Enterprises – Celebrus

Best Marketing Performance Management Solution – Kepler

Marketing Automation Innovation Award – Blueshift

Best Overall Marketing Automation Platform – Bloomreach

Best Overall Marketing Automation Company – CleverTap

Loyalty and Referral Marketing: 

Best Overall Referral Marketing Platform – Potion

Loyalty Marketing Innovation Award – Punchh

Email Marketing:

Best B2C Email Marketing Solution – MessageGears

Best B2B Email Marketing Solution – GetResponse

Email Marketing Innovation Award – Stirista

Best Overall Email Marketing Company – Marigold

Customer Experience:

Best Customer Experience Management Solution – Uberall

Best Customer Experience Management Platform – Sendinblue Brevo

Customer Experience Innovation Award – Glassbox

Customer Experience Innovator of the Year – Hero Digital

Best Customer Experience Management Company – Bounteous

Congratulations to all winners, an exciting time for all. We look forward to seeing the innovative places each of these companies take their breakthrough work in coming years. Those interested can view the entire list of winners on the MarTech Breakthrough Awards website. 

To learn more about Lexer’s capabilities and experience the tools that won Best CDP, book a demo today.

Speak with our retail experts

See how Lexer can help you know your customer and grow your business.
book a demo
Jessi Robertson
Content Marketing Manager
Jessi is obsessed with engaging content that educates and inspires. With a career spanning PR, social media, and communications, she loves sharing Lexer’s story, insights, and expertise. Outside of work, Jessi enjoys a balanced lifestyle of yoga and fried chicken. Both of these interests, however, are trumped by her true love: red wine.