Guidebook: How customer-centric are you?

Did you know that customer-centric businesses are 60% more profitable than those that aren’t?

It clearly pays to be customer-centric, and while you may be customer-focused it doesn’t automatically make you customer-centric. Customer-centricity means not just selling to your customer, but putting them at the center of everything you do.

In this guidebook we’ll provide you with specific actions that improve profitable growth through customer-centricity.

Curious where your business currently falls? Take this free assessment today to understand how customer-centric you really are.

Trusted by over 100 brands & retailers.

Our testimonials

"The Lexer team really takes the time to understand our business, goals, and challenges, and works with us with that in mind - it's not a one size fits all approach, which we really appreciate."
Rafaelle Champagne
eCommerce & Performance Marketing Manager at Blue Bungalow
"Lexer's ability to collect and aggregate key data is remarkable. But what is more remarkable is how it can integrate with other systems to then make that data immediately useful."
Wes Lawson
Consumer and Community Engagement Manager
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
"Lexer quickly passed the integration test with our tech stack of Klaviyo, Attentive, and Shopify - and we were soon on our way to insights."
Alin Wagner
Head of Marketing & Ecommerce at Alembika
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"The CDP rollout was 13 weeks from zero to go live. In a few weeks, Lexer provided TGV with a unified customer view across all platforms."
Mohit Bhargava
Chief Marketing Officer at TGV Cinemas
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
"Being able to deduce customer habits and understand what's motivating them has been key for us."
Simon Burnett
General Manager, Marketing ANZ at Harris Scarfe
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
Jeremy Hale
President of Mountain Khakis
"The platform is very insightful to explore data about our customers, and the follow up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations."
Catherine Phuong
CRM Associate Manager at Pierre Fabre
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond
"With Lexer’s Serve product, we’ve been able to provide a tool to better enable our staff, and ultimately allow them to deliver excellent service through additional insights."
Paul Burdekin
CEO at THE UPSIDE

Lexer is the only CDP built specifically for retail.

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