Playbook: How to create high-impact customer segments that generate revenue growth

In order to satisfy your customers, you must engage with them on a personal level, crafting experiences tailored to how they interact with your brand.

Using a Customer Data and Experience Platform (CDXP), you can create high-impact customer segments that help deliver those experiences, giving you the insight to build interactions and marketing that are centered around customer behaviors and attributes.

In this playbook, discover several high-impact customer segment strategies that help create experiences that wow your customers at every stage of their lifecycle.

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Our testimonials

"The CDP rollout was 13 weeks from zero to go live. In a few weeks, Lexer provided TGV with a unified customer view across all platforms."
Mohit Bhargava
Chief Marketing Officer at TGV Cinemas
"The Lexer team really takes the time to understand our business, goals, and challenges, and works with us with that in mind - it's not a one size fits all approach, which we really appreciate."
Rafaelle Champagne
eCommerce & Performance Marketing Manager at Blue Bungalow
"With Lexer’s Serve product, we’ve been able to provide a tool to better enable our staff, and ultimately allow them to deliver excellent service through additional insights."
Paul Burdekin
CEO at THE UPSIDE
"Lexer quickly passed the integration test with our tech stack of Klaviyo, Attentive, and Shopify - and we were soon on our way to insights."
Alin Wagner
Head of Marketing & Ecommerce at Alembika
"I love utilizing Lexer to analyze our business because it makes it easy to identify the drop off between our one and two-time purchasers. We were able to target one-time buyers more strategically."
Caroline De Vecchio
Senior Director at Dinovite
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"Being able to deduce customer habits and understand what's motivating them has been key for us."
Simon Burnett
General Manager, Marketing ANZ at Harris Scarfe
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
Jeremy Hale
President of Mountain Khakis
"The platform is very insightful to explore data about our customers, and the follow up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations."
Catherine Phuong
CRM Associate Manager at Pierre Fabre
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
"Lexer's ability to collect and aggregate key data is remarkable. But what is more remarkable is how it can integrate with other systems to then make that data immediately useful."
Wes Lawson
Consumer and Community Engagement Manager
"Because of Lexer we were able to easily identify we had a low retention rate and could put resources behind improving that and track the success of our efforts."
Marc Feller
VP Digital & Ecom at Compana Pet Brands
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
"Lexer has been extremely helpful in identifying different high value customer segments that we can push into Klaviyo to create customized content and offers for."
Tina Lee
Senior CRM and Lifecycle Manager at Bullymake
"Lexer has allowed us to stay one step ahead of our customers, understanding what they are most likely to purchase next and allowing us to implement successful cross-product promotions to drive higher AOV."
Holly Walker
Marketing Director at Doggie Dailies

Lexer is the only CDP built specifically for retail.

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