Guests with a birthday next month, and the venue they visit most
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a family entertainment group with bowling, arcade and dining at six locations. It uses loyalty sign-up birthdays matched to POS and party booking history.
- Includes loyalty members with a birthday next month.
- Includes each member's most-visited location in the past 12 months.
- Excludes members who already have a party or reservation booked.
What the data shows
3,600 members have a birthday next month. 1,400 have booked a birthday party with the group before.
What it means
Past party bookers are the most likely to book again. The other 2,200 may celebrate as a small group visit.
What to do
Send past party bookers a party package reminder six weeks ahead, and the rest a birthday game credit for their usual location.
Want me to push both groups to Klaviyo?
Why it matters
Birthdays are one of the most reliable reasons to book a celebration. Knowing who has a birthday coming up, and which venue they already prefer, lets you send a personal invitation from that venue, which feels more welcome than a generic group email.
Frequently asked questions
When should restaurants send birthday offers?
Send them early enough to plan around. A few weeks ahead suits a table booking, while party packages need six weeks or more. Sending on the day itself usually comes too late for the guest to change their plans.
How do restaurants collect guest birthdays?
Ask for the birth month and day at loyalty sign-up, in the reservation form or through a birthday club, with a clear reason such as a birthday treat. Year of birth is rarely needed, and leaving it out makes guests more willing to share.
Why send birthday offers from the guest's usual venue?
Guests already have a favorite place, and an invitation from that venue feels personal and easy to accept. A generic group offer leaves them to choose, which adds a step and makes the message feel less like it was written for them.