Rank venues by revenue, and separately by new guests acquired
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a Mediterranean grill group with eight venues. It uses POS revenue and first visits matched across POS, online ordering and loyalty for the last 12 months.
- Westside: 1st on revenue ($6.2M), 6th on new guests (3,400)
- Midtown: 2nd on revenue ($5.8M), 1st on new guests (7,900)
- Riverside: 6th on revenue ($3.1M), 2nd on new guests (6,800)
What the data shows
Westside leads on revenue but is near the bottom for new guests. Riverside is the reverse.
What it means
Westside relies on long-standing regulars. Riverside is attracting guests but not yet turning them into regulars.
What to do
Add a first-visit follow-up at Riverside, and run a local acquisition push around Westside.
Want me to add each venue's return rate to the ranking?
Why it matters
Revenue rankings reward venues with a loyal base, even if they have stopped growing it. Ranking venues on new guests as well shows which ones are building their future and which rely on long-standing regulars, a gap that revenue alone hides until it is too late.
Frequently asked questions
Why rank restaurant venues on new guests as well as revenue?
Revenue shows how a venue is doing today, while new guests show whether it is building for tomorrow. A venue that leads on revenue but lags on new guests may decline as regulars drift away, so both rankings matter.
How do you count new guests by venue?
Count guests whose first visit to the group happened at that venue during the period, matched across POS, reservations and online ordering. Matching matters, since without it a returning guest who pays a new way looks new.
What should venues with few new guests do?
Look at local acquisition, such as nearby residents and workers who have never visited, and invite guests from sister venues who live close by. Check that the venue is visible online and that its booking and ordering are easy to find.