Guests who always order cocktails: an audience for a new list
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a speakeasy bar group with three venues. It uses POS tabs matched to guests through reservations and loyalty over the past 12 months.
- Includes guests with four or more visits in the past year.
- Includes guests who ordered a cocktail on 75% or more of visits.
- Includes only guests with an email or SMS opt-in.
- Groups them by their most-visited bar.
What the data shows
2,100 guests qualify. 640 usually order classic stirred drinks and 900 favor fruit-forward sours.
What it means
The new list leans toward sours, so the 900 sour fans are the best audience for launch week.
What to do
Invite sour fans to a launch night with a tasting flight, and send classic drinkers a preview of the new stirred options.
Want me to push both groups to Klaviyo and Attentive?
Why it matters
A new cocktail list launches best to guests who already love cocktails. Finding them from order history lets you invite the people most likely to come in and try it, which fills seats in launch week and builds word of mouth among guests who care about drinks.
Frequently asked questions
How do bars launch a new cocktail menu?
Invite guests who already love cocktails first, ideally to a launch night or tasting flight. Match the invitation to what they usually order, such as sours or stirred drinks, so the new list feels relevant from the first message.
How do you find guests who love cocktails?
Look at order history matched to guests. Those who order a cocktail on most visits, and often try new ones, are the core audience. Grouping them by style shows which part of the new list will appeal to each.
Should a cocktail launch use email or SMS?
Use both, matched to each guest's consent. Email suits a full preview of the list, while a short text works well on launch day itself, when guests are deciding where to go that night. Send each guest only on the channels they agreed to.