Wine attach rate on food orders, venue by venue
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for an Italian trattoria group with six venues. It counts dinner food checks from POS for the last quarter.
- Venue A: 12,500 food checks, 5,250 with wine. Wine attach rate = 5,250 ÷ 12,500 × 100 = 42%.
- Venue B: 26%.
- Venue C: 39%.
What the data shows
Venue B trails the group by more than ten points.
What it means
Venue B lists wine on a separate menu that servers bring only when asked. Venues A and C print pairing suggestions next to each main.
What to do
Add pairing suggestions to Venue B's food menu. Lifting its rate to 38% would add about $54,000 a quarter at the current wine check.
Want me to show wine attach rates by server at Venue B?
Wine attach rate formula
Why it matters
Wine is often the highest-margin item on a food check, and how often it is ordered varies widely between venues. Comparing wine attach rates shows which teams sell wine well, where the gap is widest and how much a modest lift would add.
Frequently asked questions
What is a wine attach rate?
It is the share of food checks that include wine, by the glass or bottle. It shows how often diners add wine to a meal, and it is one of the most direct ways to measure how well a venue sells its drinks list.
How can restaurants increase wine sales with food?
Make the pairing easy. Print suggestions next to each main, offer a few wines by the glass at different prices, and train servers to recommend one specific wine. Compare venues to find the habits that work best.
Should brunch and lunch checks count toward wine attach rate?
Measure each daypart separately. Lunch and brunch usually attach less wine than dinner, so combining them can make a venue with more daytime trade look weaker than it is. Compare dinner with dinner across venues.