Corporate bookers who book private events at more than one venue
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a steak and seafood group with five venues and private dining rooms. It matches private event bookings to companies by booker email domain and contact, over the past two years.
- Includes companies with private event bookings at two or more venues.
- Totals event spend and the number of events per company.
- Lists the main booker at each company.
What the data shows
48 companies booked at more than one venue, worth $1.7 million in event spend. Twelve of them booked at four or five venues.
What it means
These twelve accounts are each handled by different venue managers, with no single contact and no group-level pricing.
What to do
Assign one events manager to the twelve accounts, and offer them a group booking agreement for next year.
Want me to list the twelve companies with their spend by venue?
Why it matters
Corporate bookers who use several venues are some of the most valuable relationships a group has, but each venue usually sees only its own events. Bringing their bookings together shows their full value and lets one person manage the account across the group.
Frequently asked questions
How do restaurant groups manage corporate event clients?
Bring each company's bookings together across venues to see their full value. Give the biggest accounts a single contact, and consider a group agreement that makes it easy to book any venue in the group.
How do you match the same corporate client across venues?
Match bookings by company email domain, company name and the people who booked. Different staff at the same company often book separately, so grouping by domain shows the full account even when the bookers differ.
Why do corporate clients book at more than one venue?
Different events need different spaces, sizes and locations, such as a team dinner near the office and a client event downtown. A group that offers several venues can keep all of that business, if it treats the client as one account.