How much discount went to guests who visit every week?
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a deli chain with 24 locations. It totals discounts from POS and the app over the last quarter and groups them by each guest's usual visit frequency.
- Total discount given: $310,000
- Weekly regulars: 7% of guests, $118,000 of discount (38%)
- Monthly guests: $96,000
- Occasional guests: $96,000
What the data shows
Weekly regulars took 38% of all discount while making up 7% of guests.
What it means
Most of their discount came from an app coupon sent to everyone and a loyalty reward that stacks with it.
What to do
Exclude weekly regulars from blanket coupons, stop rewards stacking with offers, and send the saved budget to lapsed guests.
Want me to show which offers weekly regulars redeemed most?
Why it matters
Weekly regulars will visit anyway, so discounts sent their way rarely change behavior. Measuring how much discount went to them shows how much margin is leaking to guests who never needed an incentive, and which offers should be rerouted to lapsed or occasional guests.
Frequently asked questions
Should restaurants give discounts to regular guests?
Sparingly. Weekly regulars will visit anyway, so discounts mostly reduce margin on visits you already have. Recognition, early access and occasional surprises keep them loyal, while offers work harder on lapsed or occasional guests whose visits a discount can change.
How do you measure discount given to regulars?
Total the discount on every check and match it to each guest's usual visit frequency. Grouping by frequency shows how much went to weekly regulars compared with guests whose visits an offer might actually change.
How can restaurants stop discounts reaching regulars?
Exclude frequent guests from blanket coupons, stop loyalty rewards from stacking with promotions, and target offers at guests who have lapsed or visit rarely. Track discount by guest frequency each quarter to confirm it is working.