Are offers and happy hours filling more of your venues each year?
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a pub group with 14 venues. It tags each POS check by whether an offer or happy hour price was applied, over the past three years.
- Two years ago: 22% of visits used an offer
- Last year: 27%
- This year: 33%
What the data shows
Offer visits have risen by half in two years, while full-price visits have fallen 6%.
What it means
The growth comes from regulars moving their visits into happy hour. 38% of offer visits now come from guests who used to visit at full price.
What to do
Shorten happy hour at the venues with the biggest shift, and give regulars a non-discount reason to visit, such as a members' beer release.
Want me to show which venues moved most toward offers?
Why it matters
Offers fill quiet times, but they can slowly become the reason guests visit at all. Tracking offer visits against full-price visits over several years shows whether discounting is growing, which guests depend on it, and how much margin it is costing.
Frequently asked questions
How do you know if a venue relies too much on offers?
Track the share of visits using an offer over several years, alongside full-price visits and margin. A rising offer share with falling full-price visits is the warning sign, especially when existing regulars are the ones switching.
Do happy hours bring in new guests?
Sometimes, but they often shift existing guests into cheaper times. Matching happy hour checks to guest records shows how many redeemers are new and how many are regulars who would have visited anyway at full price.
How can a venue reduce its reliance on discounts?
Cut offers gradually, starting where regulars have shifted most into discounted times. Replace them with reasons to visit that protect margin, such as events, new menus or member perks, and track full-price visits as you go.