Downtown diners who live closer to one of your suburban venues
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a contemporary American group with two downtown and three suburban venues. It maps guests by home ZIP code from reservations and loyalty, and uses POS order history.
- Includes guests with two or more downtown visits in the past year.
- Includes guests who live closer to a suburban venue than to downtown.
- Excludes guests who have already visited that suburban venue.
What the data shows
2,300 guests qualify. Most visit downtown on weekends and order the steak frites or the burger.
What it means
These guests may visit a nearby venue on weeknights, when a trip downtown is less appealing.
What to do
Invite them to their nearest suburban venue for a weeknight dinner, featuring the dishes they already order.
Want me to split the 2,300 by nearest venue and push them to Klaviyo?
Why it matters
Guests who travel downtown to eat with you already like your food, and many live near a sister venue they have never tried. Finding them, and what they order, gives each suburban venue a warm audience and adds weeknight visits that a downtown trip rarely allows.
Frequently asked questions
How do restaurant groups move guests between venues?
Match guests to the venue nearest their home or work, then invite them with something familiar, such as a dish they already order. Weeknights work well for venues near home, since guests are less likely to travel downtown midweek.
Will promoting a suburban venue take sales from downtown?
Some guests may swap a downtown visit for a local one, but many add weeknight visits instead. Track their downtown visits before and after the invitation to see whether the group gained visits overall, or whether guests simply moved them closer to home.
What data shows where restaurant guests live?
Home ZIP codes or addresses from reservations, loyalty sign-up and online ordering. Combined with visit history, they show which guests travel past a sister venue to reach you, and which venue would be most convenient for them.