Guests who have visited two venues but never your newest one
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a neighborhood taqueria group that opened its sixth venue in the summer. It matches guests across POS, online ordering and loyalty.
- Includes guests with visits to two or more existing venues in the past year.
- Excludes guests who have visited the newest venue.
- Ranks guests by distance from the newest venue.
What the data shows
3,100 guests qualify, and 1,200 of them live within 2 miles of the new venue.
What it means
These guests already like the group and live close by. They are likely to become regulars at the new venue if invited.
What to do
Invite the 1,200 nearby guests to the new venue with a dish only it serves, and the rest a month later.
Want me to push both groups to Klaviyo?
Why it matters
Guests who already use two of your venues have shown they like trying what the group offers. They are the warmest audience for a new opening, and inviting them first gives the newest venue a base of loyal guests faster than advertising to strangers.
Frequently asked questions
Who should restaurants invite to a new venue first?
Start with guests who already use more than one of your venues and live near the new one. They know and trust the group, and they are already used to trying different venues. Give them a reason that only the new venue offers.
How do you get loyal guests to try a new restaurant?
Make it personal and easy. Invite them before the general public, mention a dish or drink that is new, and offer a booking link. A preview night for regulars works well and builds early word of mouth.
Why look at guests who use more than one venue?
Guests who visit two or more venues tend to explore and spend more across the group. They are more likely than single-venue guests to try a new opening, which makes them the best first audience for it.