Families likely to book spring break or summer with you again
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a lakeside family resort with 260 rooms. It uses PMS stays with children on the reservation over the past three years.
- Includes families who stayed during spring break or summer at least once.
- Records each family's usual booking date and stay length.
- Excludes families with a future stay already booked.
What the data shows
3,800 families qualify. 1,400 have stayed in two or more years, and most booked in January for summer.
What it means
Families plan summer early, so a January reminder lands just as they start booking.
What to do
Send repeat families a priority summer booking offer in early January, and spring break families a reminder in November.
Want me to push both groups to Klaviyo?
Why it matters
Family vacations are planned months ahead around school calendars, and families that had a good stay often return. Knowing which families are likely to rebook, and when they usually do, lets you reach them first instead of competing for their attention later.
Frequently asked questions
When do families book school vacation stays?
Often months ahead, especially for summer. Your own booking data shows when past family guests reserved, which is the best guide. Many book summer stays early in the year and spring break stays in the preceding fall.
How do hotels and resorts win back family guests?
Reach them before their usual booking date with an early booking offer, and remind them of what their children enjoyed, such as the pool or kids' club. Make it easy to rebook the same dates and room type as last year.
How do you find family guests in hotel data?
Look for children on the reservation, family room types, connecting rooms and stays that match school break dates. Matching these across years to one guest profile shows which families return, when they book and which rooms they prefer.