High-value guests who only ever book on a Friday or Saturday
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a Caribbean restaurant group with six venues. It uses reservations and POS visits for the past 12 months, matched to each guest.
- Includes guests with six or more visits in the past year.
- Includes guests whose average check is above the group median.
- Includes only guests whose visits were all on a Friday or Saturday.
- Groups them by their most-visited venue.
What the data shows
2,700 guests qualify. The two largest venues hold 1,500 of them.
What it means
These guests already like the venue and spend well. A weeknight invitation fills quiet tables without touching weekend pricing.
What to do
Invite each venue's group to a weeknight chef's menu, and track their midweek visits over the next two months.
Want me to push the 2,700 to Klaviyo, split by venue?
Why it matters
Your best weekend guests are the easiest people to bring in on a quiet night, yet they are rarely asked. Grouping frequent, high-spending weekend-only guests by venue gives each manager a ready audience for a midweek invitation, without discounting the weekend.
Frequently asked questions
How do restaurants fill quiet weeknights?
Start with guests who already love you but only visit on weekends. A weeknight menu, event or members' night gives them a reason to come at a quieter time. Guests who live or work nearby are the easiest to bring in midweek.
Why group weekend regulars by venue?
Each venue has its own quiet nights and its own regulars, so managers can plan invitations and staffing for their venue. Grouping also shows which venues have the largest weekend-only audiences to work with, and where a midweek push would add the most.
Should weekend regulars get a discount to visit midweek?
Not usually. A new experience, such as a chef's menu or a tasting night, often works as well and protects margin. Save discounts for guests who do not respond to a non-price invitation, and test the difference at one venue first.