Ways to boost restaurant revenue: weekend regulars on a weeknight
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a rooftop bar and restaurant group with three venues. It finds regulars with six or more visits in the past year, all on Friday or Saturday, using POS and reservations.
- Weekend-only regulars: 4,800 guests
- 10% of them: 480 guests
- One extra midweek visit a month: 480 × 12 = 5,760 visits a year
- At a $64 average check: about $369,000 a year
What the data shows
A small shift adds about $369,000, all in quiet weeknight slots.
What it means
1,100 of the 4,800 live or work within 2 miles of a venue, which makes them the most likely to come in after work.
What to do
Invite the 1,100 to a Wednesday sunset menu, and track midweek visits from the group for eight weeks.
Want me to push the 1,100 to Klaviyo?
Why it matters
Weekends fill themselves, while midweek tables sit empty with the same rent and staff. Sizing what a modest shift of weekend regulars into midweek would add turns a vague goal into a number, and shows which guests to invite first.
Frequently asked questions
What are the best ways to boost restaurant revenue?
Fill the quiet times you already pay for. Invite existing regulars to visit on slower nights, lift the average check with pairings and add-ons, and bring back guests who have lapsed. These usually cost less than winning new guests from scratch.
How do you get guests to visit midweek?
Give regulars a reason that suits a weeknight, such as a shorter menu, an early evening offer or a midweek event. Target guests who live or work nearby, since a short trip after work is easier to say yes to than a planned night out.
How do you estimate the revenue from a midweek push?
Multiply the number of guests you expect to shift by the extra visits each will make and your average check. Start with a modest share, such as 10%, then compare the estimate with actual results after a few weeks and adjust.