Know your customer. Grow your business.

Great brands are built on great customer experiences. Our Customer Data & Experience Platform transforms your disconnected data into actionable insights, so you can spend more time creating the customer experiences that drive sales.
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Our Clients

Customer-obsessed brands choose Lexer

Lexer is proven. Our suite of easy-to-use tools and experienced team help many of the world’s most iconic brands and retailers to transform into customer-centric businesses.

Our Approach

Built to support every team

As the only CDP to natively support all your customer touchpoints, we make your data available to every team to inform customer insight and engagement.
Insights + Analytics​
Transform raw, siloed data into an enriched single customer view to genuinely understand your audience.
Orchestrate and automate personalized experiences across paid and owned channels.
Improve the in-store experience with personalized product recommendations and service workflows.
Customer Service
Combine all service channels into one streamlined inbox to provide efficient and personalized service.
Make data-informed decisions to improve performance, manage change, and mitigate risk.
Automate data processes via pre-built integrations, reducing manual effort and improving data security.


The leading Customer Data and Experience Platform for retail tech stacks


Customer Data Platform

With one of the simplest integrations in the industry, Lexer’s CDP will effortlessly combine, cleanse, standardize, and enrich your data into an actionable single view of the customer.

Our tools and team will help boost your customer IQ with AI-powered predictive analytics, third-party data enrichment, and targeted customer surveys.
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Lexer’s marketing solution enables you to quickly identify the right customers, messages, creative, and channels for your marketing campaigns. Designed for business users—not data scientists—our easy-to-use tools allow you to orchestrate highly targeted campaigns across every channel, reducing waste and improving engagement.

With effective tools to track change and quantify impact, you can easily demonstrate the value of your marketing activities.
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Lexer’s retail solution guides sales associates through interactions with each customer to improve the relevancy and impact of the in-store experience. Complete customer profiles allow you to build authentic relationships at scale.

With access to detailed purchase histories and preference information, you can tailor the customer experience, capture data that’s traditionally lost, provide informed product recommendations, and configure next best actions for consistently high-quality engagement.
Explore Retail



Lexer’s service solution brings all customer data, inboxes, workflows, and feedback forms together to enable informed, fully contextualized service interactions.

With access to rich insights about the person behind each service request, your team can enter every conversation with the full context they need to provide consistent, high-quality service. Pre-configured next best actions for common requests allow you to guide agents’ responses and achieve personalization at scale.
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We’re more than a vendor

Evolving into a customer-centric, data-driven business can be tough. Lexer’s professional services act as a natural extension of your team, filling any gaps you might have in strategic understanding, analytics maturity, team capacity, and IT resources. The breadth, quality, and adaptability of our services mean that Lexer will evolve with your needs as your business grows.

An extension of your team

Our testimonials

"Being able to deduce customer habits and understand what's motivating them has been key for us."
Simon Burnett
General Manager, Marketing ANZ at Harris Scarfe
"The platform is very insightful to explore data about our customers, and the follow up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations."
Catherine Phuong
CRM Associate Manager at Pierre Fabre
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond
"The Lexer team really takes the time to understand our business, goals, and challenges, and works with us with that in mind - it's not a one size fits all approach, which we really appreciate."
Rafaelle Champagne
eCommerce & Performance Marketing Manager at Blue Bungalow
"Lexer's ability to collect and aggregate key data is remarkable. But what is more remarkable is how it can integrate with other systems to then make that data immediately useful."
Wes Lawson
Consumer and Community Engagement Manager
“Our customers are at the heart of everything we do and having a more holistic understanding on how, why and when they are shopping with us enables us to not only better serve their needs, but increase our customer satisfaction as a whole.”
Alexander Meyer
Former Chief Marketing Officer of THE ICONIC
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
Jeremy Hale
President of Mountain Khakis
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
"The CDP rollout was 13 weeks from zero to go live. In a few weeks, Lexer provided TGV with a unified customer view across all platforms."
Mohit Bhargava
Chief Marketing Officer at TGV Cinemas