Which venues have the most regulars at risk of lapsing next quarter?
What the answer looks like
Illustrative output on sample data
Illustrative example: how Lexi answers this for a Mexican cantina group with ten venues. It flags regulars past 1.5 times their usual visit gap, matched across POS, reservations and loyalty.
- Venue 3: 410 regulars at risk, worth $380,000 a year
- Venue 8: 260 at risk, worth $210,000
- Group: 11% of regulars at risk
What the data shows
Venue 3 has the most regulars at risk, almost a fifth of its regular base.
What it means
Venue 3 changed its happy hour in the spring, and most at-risk regulars used to visit then.
What to do
Give Venue 3's manager the list, and invite those regulars to a new early-evening offer.
Want me to push each venue's at-risk list to Klaviyo?
Why it matters
Lost regulars hurt individual venues long before they show in group figures. Ranking venues by regulars at risk, and what those guests are worth, tells each manager where to focus and gives the group an early warning of which venues may struggle next quarter.
Frequently asked questions
How do you spot regulars at risk of lapsing?
Track each regular's usual visit gap and flag anyone who is well past it, such as 1.5 times longer than usual. Look for shared patterns, such as a venue, a time of day or a recent change, which often explain why they drifted.
Why rank venues by regulars at risk?
It shows managers where to focus and gives head office an early warning. A venue with many regulars at risk will likely see sales fall in the coming months, while there is still time to bring those guests back.
What should managers do with an at-risk regulars list?
Reach out personally where possible, especially to the highest-value guests, and look for a common cause. If many regulars stopped after a change, such as a new menu or hours, consider whether to bring something back.