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Get the latest insights, playbooks, and best-practice guides to help inform your marketing strategy.

As experts in retail and marketing technology, we’ll help you stay up to date with what’s going on in the industry, provide insights on consumer trends and opportunities, and guide you through proven strategies for improving every aspect of the customer experience, from marketing, sales, and service.
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Salesforce buys Braze: what it means for mid-market retailers
Salesforce buys Braze: what it means for mid-market retailers
Salesforce buys Braze: what it means for mid-market retailers
Navy tile with white text 'BFCM 2026'
7 plays to maximise Black Friday profit: a BFCM playbook for mid-market retailers
7 plays to maximise Black Friday profit: a BFCM playbook for mid-market retailers
7 plays to maximise Black Friday profit: a BFCM playbook for mid-market retailers
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How to reduce customer churn using behavioural segmentation
How to reduce customer churn using behavioural segmentation
How to reduce customer churn using behavioural segmentation
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How is AI used in retail? A practical guide for marketing teams
How is AI used in retail? A practical guide for marketing teams
How is AI used in retail? A practical guide for marketing teams
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Customer retention strategies for retail: a data-driven guide
Customer retention strategies for retail: a data-driven guide
Customer retention strategies for retail: a data-driven guide
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5 ways to convert EOFY buyers into loyal customers in the first 30 days of FY27
5 ways to convert EOFY buyers into loyal customers in the first 30 days of FY27
5 ways to convert EOFY buyers into loyal customers in the first 30 days of FY27
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How AI is transforming retail personalisation, and what your customer data strategy needs to keep up
How AI is transforming retail personalisation, and what your customer data strategy needs to keep up
How AI is transforming retail personalisation, and what your customer data strategy needs to keep up
Graphic of retail shopper on his phone
What is the customer journey in retail? A CDP-powered guide
What is the customer journey in retail? A CDP-powered guide
What is the customer journey in retail? A CDP-powered guide
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Identity resolution for US retailers: how to unify in-store and online customer data
Identity resolution for US retailers: how to unify in-store and online customer data
Identity resolution for US retailers: how to unify in-store and online customer data
Customer retention strategies for retail: a complete guide
Customer retention strategies for retail: a complete guide
Customer retention strategies for retail: a complete guide
How to calculate the ROI of a CDP for a mid-sized retailer
How to calculate the ROI of a CDP for a mid-sized retailer
How to calculate the ROI of a CDP for a mid-sized retailer
How Bloch uses Lexer to turn customer data into smarter marketing
How Bloch uses Lexer to turn customer data into smarter marketing
How Bloch uses Lexer to turn customer data into smarter marketing
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How Cafe du Cycliste grew repeat revenue by knowing exactly who to target
How Cafe du Cycliste grew repeat revenue by knowing exactly who to target
How Cafe du Cycliste grew repeat revenue by knowing exactly who to target
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How Solotel uses Lexer to take the guesswork out of hospitality marketing
How Solotel uses Lexer to take the guesswork out of hospitality marketing
How Solotel uses Lexer to take the guesswork out of hospitality marketing
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How to unify POS, loyalty, and ecommerce data with a retail CDP
How to unify POS, loyalty, and ecommerce data with a retail CDP
How to unify POS, loyalty, and ecommerce data with a retail CDP
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How to measure CDP ROI in the first 6 months
How to measure CDP ROI in the first 6 months
How to measure CDP ROI in the first 6 months
How to connect your Shopify Plus store to a CDP (and what changes when you do)
How to connect your Shopify Plus store to a CDP (and what changes when you do)
How to connect your Shopify Plus store to a CDP (and what changes when you do)
How to build a single customer view for your retail brand
How to build a single customer view for your retail brand
How to build a single customer view for your retail brand
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How to use behavioural data to improve customer retention in retail
How to use behavioural data to improve customer retention in retail
How to use behavioural data to improve customer retention in retail
5 early warning signs a high-value customer is about to churn (and how to stop it)
5 early warning signs a high-value customer is about to churn (and how to stop it)
5 early warning signs a high-value customer is about to churn (and how to stop it)
Why product discovery is your most expensive data problem
Why product discovery is your most expensive data problem
Why product discovery is your most expensive data problem
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What is customer data management? A retail marketer's guide
What is customer data management? A retail marketer's guide
What is customer data management? A retail marketer's guide
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Customer acquisition strategies for retail: how to find and convert high-value customers
Customer acquisition strategies for retail: how to find and convert high-value customers
Customer acquisition strategies for retail: how to find and convert high-value customers
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How to build a customer segmentation strategy for retail
How to build a customer segmentation strategy for retail
How to build a customer segmentation strategy for retail
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4 ways to improve your retail customer journey using data
4 ways to improve your retail customer journey using data
4 ways to improve your retail customer journey using data
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The 5-step CDP implementation checklist for retail
The 5-step CDP implementation checklist for retail
The 5-step CDP implementation checklist for retail
RFM analysis for retailers: a practical guide to prioritising marketing investment
RFM analysis for retailers: a practical guide to prioritising marketing investment
RFM analysis for retailers: a practical guide to prioritising marketing investment
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5 ways to reduce customer acquisition costs in retail
5 ways to reduce customer acquisition costs in retail
5 ways to reduce customer acquisition costs in retail
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A marketer’s guide to revenue attribution with Dotdigital
A marketer’s guide to revenue attribution with Dotdigital
A marketer’s guide to revenue attribution with Dotdigital
5 problems a CDP solves that your ESP never will
5 problems a CDP solves that your ESP never will
5 problems a CDP solves that your ESP never will
Product discovery in 2026: A unified blueprint for modern commerce (by Athos Commerce)
Product discovery in 2026: A unified blueprint for modern commerce (by Athos Commerce)
Product discovery in 2026: A unified blueprint for modern commerce (by Athos Commerce)
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Getting started with personalisation: a retailer’s guide to delivering personalised experiences
Getting started with personalisation: a retailer’s guide to delivering personalised experiences
Getting started with personalisation: a retailer’s guide to delivering personalised experiences
Solotel Group X Lexer: Turning customer data into fully booked restaurants
Solotel Group X Lexer: Turning customer data into fully booked restaurants
Solotel Group X Lexer: Turning customer data into fully booked restaurants
Why personalised messaging is your most underutilised growth strategy
Why personalised messaging is your most underutilised growth strategy
Why personalised messaging is your most underutilised growth strategy
Shanghai Signals: Lessons From Retail’s Fastest Market
Shanghai Signals: Lessons From Retail’s Fastest Market
Shanghai Signals: Lessons From Retail’s Fastest Market
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The 25% rule: How Lexer helps retailers find their best customers
The 25% rule: How Lexer helps retailers find their best customers
The 25% rule: How Lexer helps retailers find their best customers
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Tell your growth story with Track Dashboards
Tell your growth story with Track Dashboards
Tell your growth story with Track Dashboards
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Fresher daily data: Lexer is 80% faster
Fresher daily data: Lexer is 80% faster
Fresher daily data: Lexer is 80% faster
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Report on new customer insights with Event Tables
Report on new customer insights with Event Tables
Report on new customer insights with Event Tables
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Our investment in secure native AI: The new Lexi
Our investment in secure native AI: The new Lexi
Our investment in secure native AI: The new Lexi
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You switched to Shopify POS: Now it’s time to get serious about customer data
You switched to Shopify POS: Now it’s time to get serious about customer data
You switched to Shopify POS: Now it’s time to get serious about customer data
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Be seen, not screened: New anti-scam SMS regulations
Be seen, not screened: New anti-scam SMS regulations
Be seen, not screened: New anti-scam SMS regulations
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Lexer Q1 highlights: Turning insights into impact
Lexer Q1 highlights: Turning insights into impact
Lexer Q1 highlights: Turning insights into impact
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Power complete customer journeys with Lexer Event Flows
Power complete customer journeys with Lexer Event Flows
Power complete customer journeys with Lexer Event Flows
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Lexer welcomes innovative lifestyle brands
Lexer welcomes innovative lifestyle brands
Lexer welcomes innovative lifestyle brands
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Lexer adds WhatsApp messaging to connect with customers 1:1
Lexer adds WhatsApp messaging to connect with customers 1:1
Lexer adds WhatsApp messaging to connect with customers 1:1
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Navigating tariffs: Seven data-driven paths to retail success
Navigating tariffs: Seven data-driven paths to retail success
Navigating tariffs: Seven data-driven paths to retail success
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Customer action insights: The new Lexer Event Explorer
Customer action insights: The new Lexer Event Explorer
Customer action insights: The new Lexer Event Explorer
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Lexer is elevating retail customer experiences
Lexer is elevating retail customer experiences
Lexer is elevating retail customer experiences
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How CALECIM ® increased repeat sales by 31% with data-driven strategy
How CALECIM ® increased repeat sales by 31% with data-driven strategy
How CALECIM ® increased repeat sales by 31% with data-driven strategy
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Why customer lifecycle attribution matters
Why customer lifecycle attribution matters
Why customer lifecycle attribution matters
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Lexer Q4 wrap: Connect faster, discover more, engage better
Lexer Q4 wrap: Connect faster, discover more, engage better
Lexer Q4 wrap: Connect faster, discover more, engage better
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Linking complex customer journeys: Lexer Event Chaining
Linking complex customer journeys: Lexer Event Chaining
Linking complex customer journeys: Lexer Event Chaining
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Lexer welcomes 15 new customer-obsessed brands
Lexer welcomes 15 new customer-obsessed brands
Lexer welcomes 15 new customer-obsessed brands
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Five essential customer reports: Lexer Track Tables guide
Five essential customer reports: Lexer Track Tables guide
Five essential customer reports: Lexer Track Tables guide
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Segment performance reporting: New Lexer Track Tables
Segment performance reporting: New Lexer Track Tables
Segment performance reporting: New Lexer Track Tables
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Holiday shopping insights: Lexer retail intelligence
Holiday shopping insights: Lexer retail intelligence
Holiday shopping insights: Lexer retail intelligence
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Lexer and THE UPSIDE recognized for data-driven innovation
Lexer and THE UPSIDE recognized for data-driven innovation
Lexer and THE UPSIDE recognized for data-driven innovation
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Lexer Q3 highlights: Faster connections, smarter insights, powerful personalization
Lexer Q3 highlights: Faster connections, smarter insights, powerful personalization
Lexer Q3 highlights: Faster connections, smarter insights, powerful personalization
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Faster, smarter, more tailored: The new Lexer Segment
Faster, smarter, more tailored: The new Lexer Segment
Faster, smarter, more tailored: The new Lexer Segment
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Key takeaways from the 5th Ecommerce Growth Summit
Key takeaways from the 5th Ecommerce Growth Summit
Key takeaways from the 5th Ecommerce Growth Summit
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Lexer Activate: New workflow, more features, better personalization
Lexer Activate: New workflow, more features, better personalization
Lexer Activate: New workflow, more features, better personalization
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More insight and personalization: Lexer predictive product analytics
More insight and personalization: Lexer predictive product analytics
More insight and personalization: Lexer predictive product analytics
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Compana Pet Brands turn collaboration into +14% CLV & 22% less one-time buyers
Compana Pet Brands turn collaboration into +14% CLV & 22% less one-time buyers
Compana Pet Brands turn collaboration into +14% CLV & 22% less one-time buyers
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Webinar: Unleash Retail Success Through Customer Experiences
Webinar: Unleash Retail Success Through Customer Experiences
Webinar: Unleash Retail Success Through Customer Experiences
Unlock customer data for meaningful retail experiences webinar thumbnail
Webinar: Unlock customer data for meaningful retail experiences
Webinar: Unlock customer data for meaningful retail experiences
Webinar: Unlock customer data for meaningful retail experiences
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Webinar: Q1 launch new AI-powered experiences
Webinar: Q1 launch new AI-powered experiences
Webinar: Q1 launch new AI-powered experiences
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Lexer Q4 highlights: retail transformation, AI-messaging, a CDP in two days
Lexer Q4 highlights: retail transformation, AI-messaging, a CDP in two days
Lexer Q4 highlights: retail transformation, AI-messaging, a CDP in two days
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AI messaging to grow revenue and foster loyalty: Introducing Lexer Contact
AI messaging to grow revenue and foster loyalty: Introducing Lexer Contact
AI messaging to grow revenue and foster loyalty: Introducing Lexer Contact
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Transform store performance and delight your customers: Introducing Lexer Serve
Transform store performance and delight your customers: Introducing Lexer Serve
Transform store performance and delight your customers: Introducing Lexer Serve
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THE UPSIDE transforms customer experience with 75% conversion rate and +13% AOV
THE UPSIDE transforms customer experience with 75% conversion rate and +13% AOV
THE UPSIDE transforms customer experience with 75% conversion rate and +13% AOV
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Lexer Q3 highlights: On-site, in-store, retail AI, live demo!
Lexer Q3 highlights: On-site, in-store, retail AI, live demo!
Lexer Q3 highlights: On-site, in-store, retail AI, live demo!
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Insights from the cutting edge: Unveiling trends and strategies from digital retail summit Melbourne
Insights from the cutting edge: Unveiling trends and strategies from digital retail summit Melbourne
Insights from the cutting edge: Unveiling trends and strategies from digital retail summit Melbourne
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Strategies to sleigh BFCM this year: No Tricks, Just Treats for your business
Strategies to sleigh BFCM this year: No Tricks, Just Treats for your business
Strategies to sleigh BFCM this year: No Tricks, Just Treats for your business
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How the Lexer CDP empowers retailers to harness the power of generative AI
How the Lexer CDP empowers retailers to harness the power of generative AI
How the Lexer CDP empowers retailers to harness the power of generative AI
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Alembika discovers a new customer persona, boosts Average Order Value by 8% and drives 11% revenue growth
Alembika discovers a new customer persona, boosts Average Order Value by 8% and drives 11% revenue growth
Alembika discovers a new customer persona, boosts Average Order Value by 8% and drives 11% revenue growth
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Boosting Sales this Holiday Season with Customer Data
Boosting Sales this Holiday Season with Customer Data
Boosting Sales this Holiday Season with Customer Data
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NORA Podcast: Cracking the Code to Customer Loyalty and Personalization
NORA Podcast: Cracking the Code to Customer Loyalty and Personalization
NORA Podcast: Cracking the Code to Customer Loyalty and Personalization
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MarTech Breakthrough 2023 winner list revealed, Lexer crowned best CDP
MarTech Breakthrough 2023 winner list revealed, Lexer crowned best CDP
MarTech Breakthrough 2023 winner list revealed, Lexer crowned best CDP
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Lexer Q2 highlights: Data managment, improved performance, new attributes
Lexer Q2 highlights: Data managment, improved performance, new attributes
Lexer Q2 highlights: Data managment, improved performance, new attributes
Lexer and Nosto logos
Lexer has teamed up with Nosto to turn customer insights into conversions
Lexer has teamed up with Nosto to turn customer insights into conversions
Lexer has teamed up with Nosto to turn customer insights into conversions
CIAA photo of car driving on dirt road
Caravan Industry Association of Australia exceeded competition target by 679% and collected 6,000 survey responses
Caravan Industry Association of Australia exceeded competition target by 679% and collected 6,000 survey responses
Caravan Industry Association of Australia exceeded competition target by 679% and collected 6,000 survey responses
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Faster, cheaper, better: 3 immediate benefits of an AI-powered CDP
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDP
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDP
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Webinar: Humans and Retail Data at Scale Together
Webinar: Humans and Retail Data at Scale Together
Webinar: Humans and Retail Data at Scale Together
Hairhouse, Sarah & Sebastian reveal most impactful data discovery at Online Retailer
Hairhouse, Sarah & Sebastian reveal most impactful data discovery at Online Retailer
Hairhouse, Sarah & Sebastian reveal most impactful data discovery at Online Retailer
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Webinar: AI and Lexer - the time is now
Webinar: AI and Lexer - the time is now
Webinar: AI and Lexer - the time is now
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Do you need a Customer Data Platform alongside a robust Marketing Automation Platform?
Do you need a Customer Data Platform alongside a robust Marketing Automation Platform?
Do you need a Customer Data Platform alongside a robust Marketing Automation Platform?
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Personalization trends in 2023: what customers expect and how to deliver
Personalization trends in 2023: what customers expect and how to deliver
Personalization trends in 2023: what customers expect and how to deliver
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A recipe for resilience in Pride Month and beyond
A recipe for resilience in Pride Month and beyond
A recipe for resilience in Pride Month and beyond
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How Mountain Khakis turned $600,000 of excess inventory into a 150% revenue increase
How Mountain Khakis turned $600,000 of excess inventory into a 150% revenue increase
How Mountain Khakis turned $600,000 of excess inventory into a 150% revenue increase
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Master your data with Lexer Datasets: The ultimate CDP data management solution
Master your data with Lexer Datasets: The ultimate CDP data management solution
Master your data with Lexer Datasets: The ultimate CDP data management solution
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Building a customer-centric tech stack? Experts share how to plan and optimize
Building a customer-centric tech stack? Experts share how to plan and optimize
Building a customer-centric tech stack? Experts share how to plan and optimize
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Webinar: Marketing Mix: Personalization Strategies to Drive ROI
Webinar: Marketing Mix: Personalization Strategies to Drive ROI
Webinar: Marketing Mix: Personalization Strategies to Drive ROI
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Data empowered is the new data-driven
Data empowered is the new data-driven
Data empowered is the new data-driven
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Retail Fest: Lexer recognised for Omnichannel Excellence at VIP Awards
Retail Fest: Lexer recognised for Omnichannel Excellence at VIP Awards
Retail Fest: Lexer recognised for Omnichannel Excellence at VIP Awards
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Lexer Forms: Turning surveys into actionable insight to drive personalization
Lexer Forms: Turning surveys into actionable insight to drive personalization
Lexer Forms: Turning surveys into actionable insight to drive personalization
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Dotdigital: How to create personalized experiences throughout the customer lifecycle
Dotdigital: How to create personalized experiences throughout the customer lifecycle
Dotdigital: How to create personalized experiences throughout the customer lifecycle
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Equity Unlocks Innovation
Equity Unlocks Innovation
Equity Unlocks Innovation
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5 benefits of clienteling: How retailers can deliver personalized service to boost loyalty and grow sales
5 benefits of clienteling: How retailers can deliver personalized service to boost loyalty and grow sales
5 benefits of clienteling: How retailers can deliver personalized service to boost loyalty and grow sales
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The future of digital marketing with zero-party data capture
The future of digital marketing with zero-party data capture
The future of digital marketing with zero-party data capture
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